by Sara
Wright In
order to survive Napster announced that it is
developing a new member-based business model
which it hopes will turn into a strategy for
survival. German media giant Bertlesmann have
developed this model with Napster that enables
digital music files to be transferred from
computer user to computer user (peer-to-peer
sharing), but with new restrictions, such as
limiting the ability to copy files onto a CD.
The
technology under development would still allow
users to share MP3 files, but with an added
"protection layer" which would limit
further use. Basically music that is protected by
copyright will be protected. So a filtering
system will be installed, but Napster warned that
this will adversely affect performance of the
system.
Under
the new proposals, Napster users will subscribe
to a 'basic membership' or a 'premium membership'
plan, expected to cost between $2.95 and $9.95
per month. In the basic package, the number of
songs downloaded would be limited while in the
premium package there would be unlimited file
transfers.
In
the week ending 24/02/01, Napster offered the
five major record companies a $1 billion deal
over the next five years in an attempt to reach
an agreement. The proposal was rejected. Sony
Music Entertainment said that $1 billion was
clearly inadequate for an industry worth $40
billion.
Bertlesmann
is the only one of the five major record
companies to have reached a deal with Napster and
dropped the lawsuit against the online firm in
October 2000. It has promised to make its
catalogue available if Napster switches to a
membership-only service.
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